Key Components of a Killer Customer Marketing Strategy

Posted on 11 November 2020 (0)

It can be easy to see marketing as a process that is specific to attracting and converting prospects, but that is not always the case. Businesses such as Roof Installation Fredericksburg see marketing differently and understand it takes more than just creating a simple marketing plan, for everything to work. Your current customer base presents a perfectly lucrative market of business opportunities you should constantly look into, and tap to get the best out of your business.

Customer marketing is any kind of marketing effort that is tailored towards creating an appeal to existing customers as opposed to new prospects. It normally happens to market additional products to your established customer base to retain customers and foster customer loyalty.

Customer marketing involves the art of building customer loyalty and enthusiasm with the hope that those elements will ultimately translate to new business. New businesses could mean anything, including existing customers buying new products and services as you continue developing them.  It could also mean current customers upgrading the products they have been using and leveraging your latest products.

Here are a couple of tips for achieving a successful customer-driven marketing strategy.

Leverage buyer personas and segment your customers

This aspect applies to virtually every kind of marketing, so a customer-driven marketing strategy is no exception. In case you want to come up with an email campaign to support your customer-driven marketing efforts, you could refer to your midsize business decision-maker persona for guidance on the appropriate messaging and specific contacts on line. That way, all your customer marketing efforts will be adequately targeted.

Provide exemplary customer service

Two of the most important components of a customer-driven marketing strategy involves garnering customer loyalty through exemplary customer service. The experience you leave on your customers will have a long and lasting impact on the direction your business will take. Investing in customer service is always a must. You must ensure your customer support infrastructure is very sound. Be responsive and act swift on all customer issues.

Listen and engage with your customers

Customer feedback is at the center of any customer marketing strategy. You will not know what your customers want and expect from your company if you don’t listen to them. If you ignore the thoughts and inputs from your customers, you will be undermining your ability to create an appeal and meaningful interaction with them. Pay careful attention to your customers and keep a note of the way they interact with your brand on social platforms.

Reward Loyalty

It is important to sustain, if not consistently improve on the impressions you leave on your customers. Customer retention needs to be at the heart of any customer driven marketing effort. If you want to keep selling any product or service to your customers, loyalty is a must. Include customer loyalty programs that recognize and reward customers for their efforts in doing business with you. Such programs can be loyalty cards, discounts, coupons, and other efforts.

Guide to Business Credit Score

Posted on 09 September 2020 (0)

As a small business owner, you are more likely aware of the importance of financial management. When it comes to financing a business, it’s very important to understand what we mean by business credit score. Businesses such as Panama tow truck came about as a result of prudent financial management. A business credit score is a measure of how creditworthy business is. Creditors and lenders make use of credit score to evaluate the eligibility of financing a business. The score will vary based on different evaluation methods.

Understanding business credit score

It is important to understand what a good credit score means for businesses. Your score is key to the kind of finances your business can get. It plays a crucial role in the growth and success of your operations. It is different from personal credit score which is tied to your social security number.
A business credit score is calculated in a number of ways. After you start running a business, you will develop business credit based on the financial activities such as how you consistently pay the invoice on time, how you manage your cash flows, and how you manage your business bank accounts. In essence, all your business financial activities will have a history. There are three common methods of calculating a business credit score, which include; Dun & Bradstreet, Experian, and Equifax.

There are a number of factors that impact your business credit score.

The first is time in business. When your business is brand new, your business credit score will be the lowest because you lack credit. However, this will matter less after your business reaches two years of operation. This is the period banks become more willing to fund you with business loans.

Another factor affecting the credit score is your payment history. Your consistency in paying bills on time and every time is the single most important factor that will impact your business credit score. A single late payment can weigh heavily on your future access to capital. You need to ensure you set up a system that maintains consistent payments from the beginning of your business.
Another important factor is the credit mix. As we have initially said, you can build credit in a number of ways such as using business credit cards, taking out loans, and establishing your trustable trade lines. However, future lenders want to know that you can appropriately manage your finances in a good way given a borrowing situation. This is where credit mix comes in, and will influence your business credit score. If you can take out multiple forms of credit and manage them appropriately, you get a higher credit score.

Additionally, you should ensure there are no mistakes on your credit report. Business credit reporting is not perfect and errors in reporting happen more often than you think. You should ensure there are no errors in your credit reports. Ensure you always have a positive credit report. Manage all finances you get in a good way and pay all your dues on time.

Common Warning Signs of Car Engine Problems

Posted on 22 April 2018 (0)

Car EngineWhen your vehicle is experiencing some problems, it may be difficult to point out the exact issue causing the trouble unless you have prior mechanical or towing expertise. Your car has many systems, but the most important is the engine. The engine is the heart of your vehicles as it gives your vehicle the necessary power it requires to operate correctly. If the engine is damaged, it will have a significant effect on the overall performance of your car.

Let us look at some of the common warning signs of car engine problems.

 

Check Engine Light Turns On

The dashboard warning lights in your car alert you about problems it detects from the On Board Diagnostics System. If any of these lights turn on, you should not dismiss it. Ignoring these lights could cause more damage to your engine and even other parts over time. Different problems can trigger a check engine warning light. This can happen if oxygen sensor needs to be replaced when the mass-airflow sensor needs to be replaced, among others.

 

Engine Running Roughly

If you notice your car’s engine is running roughly or inconsistently, then there is a problem brewing. Listen to any sound your engine produces while driving, and if you notice that the engine is struggling, or it has lost its power as the revs increase, then all you need is engine tune-up. Other common solutions may be to replace the spark plugs, check the fuel pressure or replace your engine coils.

 

Car Making Strange Noises

EngineIf your vehicle is making a strange noise, there is a need to get worried. If your car experiences a knocking noise coming from the bonnet, that can be a sign of a dying engine. This noise can be caused by wear or damage to your engine’s mechanical parts such as the bearing, pistons and other moving parts. If you hear or notice your car has some strange noise coming from the bonnet, the best thing you should do is to take your car to a mechanic.

 

Car Using More Gas than Normal

If your car is experiencing an increased fuel consumption than normal, it might be a fault relating to your engine. If this abnormal gas usage is coupled with visible check light engine or other engine related problems, what you can do is to have your car checked by a professional mechanic. Other common engine problems include a loss in engine power, smoke coming from your exhaust or smell odors from inside the car.

 

Basic Automotive Knowledge Every Car Owner Need to Have

Posted on 10 April 2018 (0)

File:Porsche Tire Pressure Gauge (Owning a car is probably one of the best feelings we have all had in our lives. However, it is important to have some basic knowledge about the maintenance of your vehicle to avoid some serious problems. Sometimes we ignore the small things that occur in our cars only to end up becoming serious challenges that will either result in substantial inconvenience or huge costs that were otherwise avoidable. This article discusses some basic automotive knowledge that all car owners should seek to grasp.

 

Check tire pressure regularly

Maintaining the correct pressure is one of the easiest, yet most ignored basic knowledge. If this aspect is not taken care of, the chances are high that you will be visiting the tire shop sooner than expected. Tires usually wear and tear faster because of unregulated pressure. Besides, the correct pressure increases the economy of fuel and helps the driver o gain better control and handling of the vehicle. Therefore, it is vital, as a car owner, to ensure that understand what is good for your vehicle tires.

 

Wheel rotation

The rate of wearing of the front and rear tires is quite different due to the different tasks performed y each of them. Besides, a four-wheel drive will experience a higher rate of rear tire wearing as compared to a back wheel drive. It is not advisable to allow the tires to wear out differently; there is a need to change them regularly to allow for uniformity. As a car owner, you should also inspect the tires to find out whether there are any other damages and the presence of uneven tire depth. Consult the car’s manual for the period after which you should be conducting wheel rotation.

 

Road hazards

road HazardsIt is not advisable to drive fast on rough roads where you will hit speed bumps and other some potholes along the way. Besides, careless driving which results in excessive braking can damage your car in several ways. Ideally, some parts of the car will loosen, making it less efficient. Moreover, you might need to visit the mechanic more often. This will lead to unnecessarily high costs that could otherwise be avoided.

 

Oil changing

This is probably one of the easiest tasks you will have as a car owner. Changing the oil of your car has several advantages. Firstly, it allows the engine to function at the highest level because all the parts are well-lubricated. Secondly, resistance that results in over-consumption of fuel will be limited, increasing the gas mileage of your vehicle. Lastly, you will avoid unnecessary breakdowns that are caused by old oil. Check the manual of your car to see how long you should take to change the oil, and what type of oil is suitable for your car.

 

Cleaning the air filter

This is also a simple task that you can do without having to consult the mechanic. The procedure is easy to follow. Cleaning the air filter is vital to allow the engine to function at the required level. It should frequently be done as explained n the user manual.

Most Overlooked Services that Could Extend the Life of Your Car

Posted on 10 December 2017 (0)

DifferentialToo often we are engaged in work and family issues that we ignore some car care services that could have helped extend the life of our cars. We concentrate on the most common tips such as oil changing, tyre rotations, and brake maintenance. We eventually find our cars in almost irreversible conditions for small things we could have done but overlooked them. The following are 5 of the most neglected services in car maintenance.

 

Differential Service

The differential is one of the most overlooked areas, even though its impact on life extension of the car cannot be understated. Ideally, the differential is responsible for transferring the input directly from the transmission to the car wheels. Some car models that are front wheel drive tend to incorporate this element into their transmission, while others have separate units. However, nearly all vehicles that are rear wheel drive tend to come with a rear differential. The rear end housing hosts both the differential and the rear axle. Sometimes, there is a breakdown of the gear oil, and this reduces the viscosity and its capacity to keep the differential lubricated. Therefore, it is important to service the transfer case plus the differential to avoid their damage.

Transmission Service

When the transmission is left for about 100,000 miles unchecked, it could spell a recipe for the breakdown of the vehicle. Therefore, it is not advisable to allow it stay for this long without checking for any malfunctions. Always make sure to follow the manual which explains how to change the transmission fluid and filter. Additionally, it is important always to change the level of the transmission fluid whenever you are changing the engine oil. When you notice that fluid is dark in color or appeared as if it is burnt, it normally indicates that your transmission is overheated.

 

Coolant System

coolantMost vehicle engines are cooled with water. For this reason, the water might cause several maladies such as rust and electrolysis which result in coolant degradation. This can lead to some parts being broken and cracks blocks. The ultimate effect is the overheating of the engine. It is advisable to ensure that the system is flushed with fresh fluid.

 

Air Conditioning

The AC mostly switches off during extreme heat or cold. Avoiding this problem through basic tips is easy. Ideally, there is oil in the compressor that helps lubricate all the moving parts. Normally, most people use the AC during the summer. So, this problem is common during this time where the oil drains away. It is important to switch on the AC at least 20 minutes every month to keep it active.

 

Brake Service

The brake fluid has the capacity to absorb water from the atmosphere because it is hydroscopic in nature. The reservoir is not sealed like the hydraulic system. Thus, the water pulled from the outside can cause corrosion in the internal parts which could lead to the damage of the brake system. Always replace the old fluid with a new one.